M.A. in Communications | UIW | GPA 3.92
B.A. in English | UTSA | GPA 3.68
Director of Marketing and Communications at Jubilee Academies
DIGITAL MARKETING MANAGER FOR THE SAN ANTONIO FOOD BANK
July 2022 - April 2023
Identified the latest trends and technologies affecting the industry to enhance job performance, leveraged data-driven insights from A and B testing experiments to optimize social media marketing campaigns, monitored performance analytics to optimize web pages for online marketing efforts, reviewed digital marketing schedule and kept stakeholders abreast of upcoming campaigns, developed and implemented new digital marketing strategies based on current market trends, developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and donor engagement, collaborated with internal teams to launch new products or features online, researched and forecasted performance trends, competitive landscape, and budget needs. Planned, analyzed, and optimized campaigns across multiple digital marketing channels.
REGIONAL COMMUNICATIONS AND MARKETING COORDINATOR SCHOOL OF SCIENCE AND TECHNOLOGY
October 2021 - July 2022
This position was accountable for ensuring the growth and success of the School of Science and Technology. Create and provide digital marketing resources for nine different campuses. I secured local media opportunities. Wrote, edited, and produced internal and external communications, campaigns, publications, and advertisements in marketing. Established relationships with local businesses, media, and other public figures. Developed and manage digital content for the website. Monitored the online presence of school campuses and public image. Coordinated marketing and communications efforts across multiple campuses and organizations. Created and submitted content for newsletters. Established organization's style guide.
BOX OFFICE REPRESENTATIVE
SPURS SPORTS & ENTERTAINMENT
October 2016 - April 2022
Deliver fast and friendly customer service. Upsell ticket possibilities to customers seeking to attend events and NBA/NHA games. Responsible for answering incoming calls regarding upcoming events. Organized will call ticket orders. Balance cashiers on a daily basis to ensure accurate money count to avoid fund discrepancies. Worked with complex ticketing systems
July 2020 - October 2021
I previously worked with San Antonio Weddings where I wore a variety of hats. My official title was communications director. I was the host of the company's podcast, Bridal Buzz. I planned and edited each episode. I created content and managed all of the podcast's social media presence. I analyzed data and patterns to strengthen social media analytics. I worked hard at establishing and maintaining relationships with brides, grooms, and members of the wedding industry. Finally, I wrote articles for the San Antonio Wedding's blog.
SAMMIS|OCHOA PUBLIC RELATIONS
September 2019 - May 2020
Capture and create original content for clients, schedule and post on client’s social media platforms, write press releases & media alerts, pitch local media stories, help clients interact with media, create and implement social media calendars, schedule community engagements for clients, Reviewing and assisting with reporting of social media analytics, Ideation to maintain progressive, consistently improving presence of client social media accounts,
HIGH SCHOOL EDUCATOR
July 2018 - May 2019
Taught 8th and 11th grade English to students in a non-traditional setting, created original lesson plans and activities, administered engaging lessons to students of various backgrounds, Supervised and maintained discipline in the classroom utilizing well thought out and methodical pedagogical practices, assessed and looked after the academic progress and development of approximately 100 students, Met with teachers and administration in a professional capacity, gathered and analyzed student data
SENIOR STUDENT ADMISSIONS OFFICER
March 2016 - May 2018
Lead, supervised, and delegated tasks to a team of employees. Led and organized various initiatives to facilitate office and campus tour functions, promoted applicant growth, encouraged and maintained involvement and participation amongst large groups of 50+, Implemented, created, and analyzed visitor data reports/surveys for higher management. Built relationships with potential students and their families. Set-up/break-down of university displays to promote the university, trained incoming employees